The Courtauld Insititue of Art


The Courtauld Institute of Art is a world class teaching institution allied to one of the most outstanding art collections in Britain. It has recently secured a £9.4million Round 1 pass from the Heritage Lottery Fund (HLF) for Phase One of Courtauld Connects, a £32million transformational programme which will focus on improving public access to and engagement with the Courtauld Institute’s art collection and built heritage, its conservation work and teaching, both in Somerset House and nationally. Jura Consultants have been commissioned by The Courtauld to produce a Business Plan and an Activity and Audience Development plan in support of the Round 2 HLF application.

As part of the commission, Jura Consultants have mapped current audience research undertaken by The Courtauld Institute of Art and identified key opportunities for development, balancing the need to enhance and deepen engagement with existing audiences with encouraging exciting and inspiring new audiences to engage with the Courtauld Institute. Based on this, Jura Consultants have consulted with over 1700 people, both visitors and non-visitors, across two phases of consultation, including leading a series of staff workshops and public consultations on audience development activities.  The final Audience Development Plan will include proposals for activities during all project delivery phases and beyond.

This work has helped to support the creation of a compelling Business Plan in support of the Round 2 HLF application, which will contribute to securing the capital investment to deliver the project. The Business Plan will present a viable and sustainable future for the organisation following the transformational capital development project as well as considering the financial and wider resource implications of further development. The Business Plan will also fully explore and plan for the requirements of delivering the project, including the financial implications of the ‘transition phase’, i.e. impact on income generation and cost centres during construction works and the period when HLF revenue funding is being utilised.