Inverclyde Council

Jura Consultants led a study to create a Heritage Strategy for Inverclyde. Funded as part of Inverclyde Council’s National Lottery Heritage Fund Great Places Project, the Heritage Strategy determined a vision and objectives for Inverclyde’s heritage sector, with a series of recommended and fully costed actions/ initiatives for delivery over the next ten years. Jura Consultants worked in collaboration with consultation experts Icecream Architects to deliver this study. Employing an ‘action research’ approach involving local authority representatives, stakeholders in the heritage sector and the wider community, we will build a picture of Inverclyde’s heritage assets, understanding their role and value at present and the potential for enhancement/ development moving forward. This was communicated through various asset maps and a value matrix, both of which evolved over the course of the study. As Inverclyde Council looks ahead to the re-opening of the McLean Museum and Art Gallery in 2019, understanding its role as one of the region’s key heritage assets and partnership development opportunities will be an area of focus within the strategy. The resultant Heritage Strategy is a highly visual and accessible document providing the sector at large, as well as Inverclyde Council specifically, with a framework for future development and robust platform to inform future decision making.





Jura Consultants were commissioned to undertake a desk-based visitor market appraisal, and a desk based accommodation appraisal to inform strategic decisions regarding Armadale’s Castle’s future as a visitor attraction, and additional income generation opportunities. The visitor market appraisal included volume of visitor markets (local, day visitor and tourist), and the patterns of behaviour for each where available. It also included an analysis of competitor and comparator attractions. The market appraisal was used to establish the potential visitor market for the Estate, and to identify critical investment in the visitor experience to achieve the visitor number potential. The forecast also identified the impact of seasonality on the pattern of visitation through the year, and the potential impact on income from admission.

An appraisal of the accommodation market on Skye was also undertaken, with an audit taken of the current provision, and market insights including seasonality used to assess the potential of the proposed new and enhanced accommodation offer at Armadale Estate. Outline income projections were then created for potential development at the site.


Jura Consultants were part of a multi-disciplinary study team commissioned to establish a new vision for Fleet Air Arm aviation museum in the South West of England, part of the National Museums of the Royal Navy. The study was necessitated by practical requirements but offered the opportunity for the Fleet Air Arm Museum and the National Museum of the Royal Navy (NMRN) to reimagine the future of the Museum. Our contribution to the study included utilising our experience in audience and business case development within the cultural heritage sector to develop a deeper understanding of the site as is, as well as exploring potential opportunities for the visitor experience and the future of the site. This included consideration of options for development and functional requirements. The study culminated in the preparation of a new vision which established the core aspirations for the museum and identifies key threads that will allow the vision to be easily understood. The vision will serve to guide future development and operation as an outward-looking, forward thinking institution for the 21st century.



National Galleries of Scotland, Glasgow Life and University of Glasgow

In June 2014, Jura Consultants was commissioned to prepare a Strategic Framework for major capital projects in museum and art collections in Scotland on behalf of the National Galleries of Scotland, Glasgow Life, and the University of Glasgow.  The framework was intended to set out how the individual capital projects currently developed by partners would add value to Scotland’s museums and art collections; identify how the projects might align and support each other, and reveal areas for partnership working and collaboration.  The framework also needed to highlight relevant funding opportunities and manage project programming with regard to funding applications.  Overall, the framework was expected to present an ambitious vision to potential funders. We began the study through a comprehensive document review, which enabled us to highlight the individual strengths of each project and areas where projects complemented each other.  This was mapped against the strategic priorities of the sector and relevant funders to make initial recommendations for collaboration across different functional areas such as Digital and Public Programme.  The resulting Interim Report was used in subsequent workshops with partners jointly and separately.  Through these workshops, we further refined the suggested collaborations, identified potential supplementary projects in the mid- to long-term, and discussed opportunities to schedule and programme projects in such a way that they may build on previous projects and be well placed to approach funders over time. The final Strategic Framework, delivered in early October 2014, clearly sets out how partners’ current capital projects relate to and complement each other, how partners may work together to strengthen their current and future projects, as well as their organizations as a whole, and what programme may be followed with regard to funding applications over the next decade and beyond.  This is set in the strategic context for the sector as well as the potential funders that were identified for the projects. 



The Invercauld Estate

The Invercauld Estate has been in the ownership of the Farquharson family since before 1432, and covers an area of approximately 43,600 hectares (108,000 acres). Jura Consultants was commissioned to undertake a strategic review of the tourism offer in areas within the immediate vicinity of the Invercauld Estate. Specifically this encompasses the settlements of Braemar, Crathie, Bridge of Gairn and Ballater. Our study considers the current tourism offer and growth potential for the area from which a series of development opportunities were identified. Development opportunities available to the Invercauld Estate were a particular focus, the purpose being to position the future development of the Invercauld Estate within a wider framework of development for the area.

Our study was completed in parallel with a separate but related study developing a Masterplan for Braemar. Working collaboratively with the masterplanning consultants ensured that the tourism related recommendations for Braemar were conceived alongside other community-based and commercial development opportunities for the settlement supporting a cohesive and deliverable Masterplan. Our study methodology was based on a combination of desk-based and primary research. We engaged in an extensive consultation process consisting of one-to-one meetings within individuals and organisations identified as key stakeholders and a drop-in session open to stakeholders and members of the local community. During the open drop-in session we shared various development proposals asking the local community for their response. This process ensured that their needs and views were reflected in the proposals, particularly in terms of reflecting the appetite for tourism growth in the rural highland village. The consultation process directly informed the development recommendations which featured in the final study report.


National Museums of Scotland

Jura Consultants has worked closely with National Museums Scotland (NMS) supporting the coordination and development of capital projects across its portfolio. The National Museum of Scotland is now one of the most visited attraction outside London and Jura Consultants worked with NMS to develop a 15 year £80million Masterplan and each phase of delivery.

The Royal Museum Project was the largest phase in the Masterplan transforming the interior architecture of the Museum and enabling the rediscovery and display of NMS’s outstanding Natural World and World Cultures collections. Completed in 2011 the project enabled the display of 100% more objects, created 16 new galleries, enlarged the temporary exhibition space, increased public spaces and increased facilities for learning by 300%. Jura Consultants provided strategic advice and assistance with the development of the Masterplan and prepared an audience development plan to support applications to the Heritage Lottery Fund (HLF). The project secured a grant of £14.8million towards the £44.5million project.

The following phase focused on NMS’s internationally significant Science & Technology and Art & Design collections developing ten further gallery spaces. The project aimed to sustain and build upon the success of the RMP. Jura Consultants assisted NMS with both rounds of the HLF application process. Our role included bid coordination, activity planning and business plan support. A collaborative approach was adopted working closely with key client representatives and also a market research company for in-depth audience consultation. With significant audience development objectives, devising an innovative and engaging yet sustainable programme of activity was key. Following an award £4.85million in June 2014 the completed galleries opened in July 2016.

Most recently, Jura Consultants assisted NMS prepare a Round 1 HLF application for the creation of two further galleries focusing on its world-class collections relating to ancient Egypt, China, Japan and Korea. We provided ongoing advice as well as assistance with the preparation of the application form and supporting documents. Revealing Cultures will complete the Masterplan, attaining a Round 1 HLF pass in spring 2016.

Whilst working on the various phases of the Masterplan, we also assisted NMS to secure HLF funding support for the restoration and enhancement of two Category B listed hangars at the National Museum of Flight, phase two in a transformational development plan for the site. Our role included project coordination, business planning and activity planning. The redeveloped National Museum of Flight opened in 2016 delivering a significantly enhanced, innovative, world-class visitor experience enabling a greater understanding and appreciation of the aviation collections, the hangars and the entire historic airfield site.

Simultaneous to our involvement with the National Museum of Scotland and National Museum of Flight, we also assisted NMS devise a strategic investment programme the overall estate. This programme considered the needs of the buildings and collections combined with funding opportunities for each project, acknowledging funding received to date and ‘funder fit’ of subsequent developments, setting out a road map for capital development across the next ten years



New Lanark Trust

Jura Consultants has worked with the New Lanark Trust on a number of initiatives over the last 5 years. Our most recent engagement was the development of a strategy to secure funding to repair and conserve important buildings within the World Heritage Site. The development of the strategy included consideration and prioritization of all required conservation work to prepare a ‘project’ that would meet the aims of the Trust, the needs of the historic properties and the requirements of funders. Funding applications were lodged in autumn 2013



Tweedsmuir Community Company

Jura Consultants led a strategic planning exercise for the Tweedsmuir Community Company (TCC) in relation to the Crook Inn. The Crook, first licensed in 1604, has been a site of community focus and a resource for travellers for over 400 years. Now community owned but in a deteriorating condition, the report provided an assessment of the most appropriate next steps to realise the long term vision to return the Crook and its surrounding buildings and landscape into a sustainable resource. The overarching aim was to celebrate the cultural and environmental heritage of the area, building skills and resilience with a range of activities and uses to ensure it is once again valued and contributing positively to the local and wider community. The report made recommendations for the short and medium term as the most appropriate ways to revitalise a site of heritage and community significance.