INVERCAULD ESTATE

STRATEGIC TOURISM REVIEW

The Invercauld Estate

The Invercauld Estate has been in the ownership of the Farquharson family since before 1432, and covers an area of approximately 43,600 hectares (108,000 acres). Jura Consultants was commissioned to undertake a strategic review of the tourism offer in areas within the immediate vicinity of the Invercauld Estate. Specifically this encompasses the settlements of Braemar, Crathie, Bridge of Gairn and Ballater. Our study considers the current tourism offer and growth potential for the area from which a series of development opportunities were identified. Development opportunities available to the Invercauld Estate were a particular focus, the purpose being to position the future development of the Invercauld Estate within a wider framework of development for the area.

Our study was completed in parallel with a separate but related study developing a Masterplan for Braemar. Working collaboratively with the masterplanning consultants ensured that the tourism related recommendations for Braemar were conceived alongside other community-based and commercial development opportunities for the settlement supporting a cohesive and deliverable Masterplan. Our study methodology was based on a combination of desk-based and primary research. We engaged in an extensive consultation process consisting of one-to-one meetings within individuals and organisations identified as key stakeholders and a drop-in session open to stakeholders and members of the local community. During the open drop-in session we shared various development proposals asking the local community for their response. This process ensured that their needs and views were reflected in the proposals, particularly in terms of reflecting the appetite for tourism growth in the rural highland village. The consultation process directly informed the development recommendations which featured in the final study report.

GLENSHEE SKI CENTRE

GLENSHEE SKI CENTRE MASTERPLAN

Glenshee Ltd

Jura Consultants worked with Optimised Environments (OPEN) to develop a Masterplan for the development of Glenshee Ski Centre over the next 5-10 years. The study has focused on identifying opportunities for improving the core snowsports offer and opportunities for product diversification enabling extended operations beyond the winter months. As part of our methodology, a number of workshop sessions with the Directors were performed exploring the aspiration for both improvement and diversification. Proposals which emerged from these sessions were then tested with current users through an online survey. This consultation, alongside an in-depth market appraisal, has formed the key evidence base from which proposals were formed and developed within the Masterplan by OPEN. Consultation with stakeholders, including the local planning authorities, has also been a key element of the study which has benefitted from the evidence base provided by Jura Consultants.

NATIONAL MUSEUMS OF SCOTLAND

National Museums of Scotland

Jura Consultants has worked closely with National Museums Scotland (NMS) supporting the coordination and development of capital projects across its portfolio. The National Museum of Scotland is now one of the most visited attraction outside London and Jura Consultants worked with NMS to develop a 15 year £80million Masterplan and each phase of delivery.

The Royal Museum Project was the largest phase in the Masterplan transforming the interior architecture of the Museum and enabling the rediscovery and display of NMS’s outstanding Natural World and World Cultures collections. Completed in 2011 the project enabled the display of 100% more objects, created 16 new galleries, enlarged the temporary exhibition space, increased public spaces and increased facilities for learning by 300%. Jura Consultants provided strategic advice and assistance with the development of the Masterplan and prepared an audience development plan to support applications to the Heritage Lottery Fund (HLF). The project secured a grant of £14.8million towards the £44.5million project.

The following phase focused on NMS’s internationally significant Science & Technology and Art & Design collections developing ten further gallery spaces. The project aimed to sustain and build upon the success of the RMP. Jura Consultants assisted NMS with both rounds of the HLF application process. Our role included bid coordination, activity planning and business plan support. A collaborative approach was adopted working closely with key client representatives and also a market research company for in-depth audience consultation. With significant audience development objectives, devising an innovative and engaging yet sustainable programme of activity was key. Following an award £4.85million in June 2014 the completed galleries opened in July 2016.

Most recently, Jura Consultants assisted NMS prepare a Round 1 HLF application for the creation of two further galleries focusing on its world-class collections relating to ancient Egypt, China, Japan and Korea. We provided ongoing advice as well as assistance with the preparation of the application form and supporting documents. Revealing Cultures will complete the Masterplan, attaining a Round 1 HLF pass in spring 2016.

Whilst working on the various phases of the Masterplan, we also assisted NMS to secure HLF funding support for the restoration and enhancement of two Category B listed hangars at the National Museum of Flight, phase two in a transformational development plan for the site. Our role included project coordination, business planning and activity planning. The redeveloped National Museum of Flight opened in 2016 delivering a significantly enhanced, innovative, world-class visitor experience enabling a greater understanding and appreciation of the aviation collections, the hangars and the entire historic airfield site.

Simultaneous to our involvement with the National Museum of Scotland and National Museum of Flight, we also assisted NMS devise a strategic investment programme the overall estate. This programme considered the needs of the buildings and collections combined with funding opportunities for each project, acknowledging funding received to date and ‘funder fit’ of subsequent developments, setting out a road map for capital development across the next ten years

HIGHLAND WILDLIFE PARK

FEASIBILITY STUDY, MASTERPLANNING AND HLF APPLICATION SUPPORT

Royal Zoological Society of Scotland

Jura Consultants adopted the lead role in a multi-disciplinary team exploring the future development options for the Highland Wildlife Park (HWP) and aiding them in applying for Heritage Lottery Funding. The HWP is owned by the Royal Zoological Society of Scotland (RZSS) who in 2006 took the decision to diversify HWP’s previously native wildlife collections to include international species suited to cold climate and tundra habitats befitting the HWP’s Cairngorms National Park setting. This diversification, and successful breeding programmes borne from this, has led to an exponential increase in visit numbers establishing the HWP as one of Scotland’s top 20 paid visitor attractions. During this period however there has been little investment in the site facilities and infrastructure causing significant operational difficulties and constraining future growth. The HWP and Edinburgh Zoo, also owned by RZSS, are key for the delivery of public engagement activity and for the generation of revenue that sustains the charity’s vital national and international conservation work. Renewal of the HWP is required in order for it to achieve its potential and thus continue to support RZSS in the delivery of its charitable objectives.

Working closely with RZSS and HWP staff, our study team including LDN Architects, Optimised Environments, Campbell & Co, Gardiner & Theobald, Irons Foulner and Andrew Carrie Traffic & Transportation has developed a Masterplan which sets out a deliverable series of interventions capable of unlocking the HWP’s significant potential as an international exemplar of wildlife conservation and top 10 Scottish visitor attraction. At the heart of the Masterplan is the aim to foster a deeper connection between people and nature inspiring a change in attitudes and behaviour towards wildlife and landscape stewardship. The resultant Masterplan evolved through the course of the study responding to our research and analysis findings, which included a series of meetings and workshops with RZSS and HWP staff and in-depth comparator analysis including a field trip visit to Nordens Ark, a Swedish wildlife park renowned for its conservation credentials. The Masterplan balances the project’s conservation aspirations, the need for a sustainable ongoing business model and a deliverable programme of development. A phased approach to delivery has been identified and Jura Consultants aided the park in a Round One application to the Heritage Lottery fund including the creation of an Activity and Business Plan. The RZSS Board has approved the initial phase and is keen to explore subsequent phases in further detail

NATIONAL MUSEUM OF IRELAND

MASTERPLANNING

National Museum of Ireland (NMI)

NMI has four museums (Museum of Archaeology, Natural History Museum and Collins Barracks in Dublin, and the Museum of Country Life in County Mayo) a Collections Resources Centre and a strong programme of education and outreach activities delivered across Ireland.

in 2016, Jura Consultants was commissioned alongside partners at Fielden Clegg Bradley Studios to research and prepare a Masterplan for the organisation and its Museums and facilities. Our study included comprehensive consultation with staff, stakeholders, visitors and non-visitors, site visits, comparator analysis and the presentation of a vision for the NMI. This work informed organisational development recommendations and proposals to enhance the museums portfolio of physical assets to result in a 15-year master vision as announced in The Connecting our Past and our Future 2018–2032 masterplan statement announced by Josepha Madigan, the minister for culture, heritage and the Gaeltacht, that will see a range of upgrades across all of the institution’s sites.

A major aspect of the plan is the redevelopment of the Natural History Museum on Merrion Street in Dublin, which will take place between 2018 and 2021. This will be followed by similar work on the Museum of Archaeology on Kildare street from 2022-2027. As part of the work, a link will be created between the two sites to make it easier for visitors to transfer between.

The Natural History Museum will receive a new extension to provide modern access standards. These include lifts, fire egress, public services and facilities for staff and visitors. Exhibition areas will also be revamped and the facility’s glass roof will be renewed.

Work on the Museum of Archaeology will include an upgrade of visitor facilities, with all historic spaces made available for public use. Exhibition space will be expanded, and the entrance will be improved to provide lifts, universal access and to better handle high visitor flow.

These initial projects will be funded through an €85m ($101m) investment from the Irish government over the next 10 years. This represents the largest single investment by the Department of Culture, Heritage and the Gaeltacht in its capital development plan for 2018-2027.