THE GREAT TAPESTRY OF SCOTLAND

DETAILED BUSINESS CASE: A NEW VISITOR CENTRE FOR THE GREAT TAPESTRY OF SCOTLAND

Scottish Borders Council

The Great Tapestry of Scotland is currently Scotland’s largest community-arts project. Devised by internationally renowned author Alexander McCall-Smith in 2010, the Tapestry was sewn by over 1,000 stitchers aged from 4 to 94 working in local groups across the country. The completed artwork was launched at the Scottish Parliament in September 2013, attracting over 30,000 visitors. In 2013, Jura Consultants completed a Feasibility Study for Scottish Borders Council examining the possibility of providing a permanent home for the Tapestry. We were subsequently appointed, in conjunction with a multi-disciplinary design team, to provide a detailed business case for a new visitor centre to be located in the Scottish Borders. The project required full market appraisals of various possible sites, examined the potential for income generation, and considered the potential governance, management and staffing structure. We also provided a thorough financial appraisal, assessed the potential economic impact, and conducted a risk assessment.

The business case informed the decision by the Scottish Government and Scottish Borders Council to commit funding of £2.5 million and £3.5 million respectively to the development of the project in December 2014.

MAYBOLE CHARRETTE

MAYBOLE DEVELOPMENT CHARRETTE

South Ayrshire Council

Jura Consultants was part of a multi-disciplinary consultancy team delivering a Scottish government-funded charrette exploring the development potential for Maybole, South Ayrshire. Concentrating on the tourism development potential for Maybole, Jura Consultants held a workshop session with local business representatives, councillors and members of the local community as well as drop in surgeries throughout the four day consultation and development process. Here we explored the key issues facing Maybole’s tourism sector, the potential for tourism development and how these could complement other development priorities participants identified for the town and discussed with other specialists in our team. This concerned areas such as transport, health, housing and recreation and acknowledged the opportunities and constraints each development area posed on the other. The output of the intense consultation programme was the development of an overall development strategy for Maybole within which the recommended tourism strategy was firmly embedded. This was presented to the local community on the final day of the charrette providing the opportunity for immediate feedback and discussion.

REGENERATION CHARRETTES

ABERFELDY, AUCHTERARDER & CRIEFF REGENERATION CHARRETTES

Perth and Kinross Council

Jura Consultants worked as part of a multi-disciplinary team to provide charrettes to the Perthshire towns of Aberfeldy, Auchterarder and Crieff with the aim of allowing the respective communities to articulate their long-term vision for the towns where they live and work. Two charrettes were held in each town, and facilitated the bringing together of a range of stakeholders including residents, local business owners and the local authority to identify critical issues facing the towns and devise strategies for a framework for the future. The first focused on visioning, defining priorities and setting down initial ideas. The multi-disciplinary design team then presented the ideas they had worked on following the first charrette in the second, allowing the community the opportunity to respond and further guide the developing strategies. This produced a clear set of proposals which were incorporated into a final report for each town, which included key initiatives and an Action Plan.

INVERLOCHY CASTLE

INVERLOCHY CASTLE DEVELOPMENT PLAN

Inverlochy Estate

Jura Consultants working with OPEN were commissioned to prepare a development plan for Inverlochy Castle. Jura Consultants provided an assessment of the current tourism and leisure markets in Fort William and the surrounding area and specifically considered the range of visitor accommodation, attractions and activities. The review considered the implications of the activity centres at Glencoe Mountain and the Nevis Range Mountain Resort and their future development. The review then matched potential visitor developments with development sites across the Inverlochy Estate. The resulting Masterplan was submitted to Highland Council in response to their call for the identification of potential development sites.

BERWICK BARRACKS

BERWICK BARRACKS RE-AWAKENING FEASIBILITY ASSESSMENT AND PROJECT DEVELOPMENT SUPPORT

Berwick Town Council, Berwick Archives and Museum Action Group (BAMAG)

The Grade I listed Berwick Barracks is highly significant in terms of architectural and cultural heritage and is important locally and nationally. Its importance to the local economy as a contributor to the visitor economy of Berwick has however diminished considerably across recent decades and Berwick similarly faces challenges as one of Northumberland’s most deprived towns. Commissioned by Berwick Town Council with support from local group the Berwick Archive and Museum Action Group, the purpose of the study was to examine the feasibility of the rejuvenation of the Barracks as a Borders Heritage Hub (BHH) which celebrates the unique heritage and culture of the Borders creating a new flagship attraction capable of stimulating socio-economic regeneration for the town. Jura Consultants’ role was to assess the potential visitor market impact and financial implications of the BHH working closely with architects Spence & Dower who were assessing the technical feasibility of the proposition. Consultation with potential partners of the BHH and the wider community was a critical aspect of the study assisting to determine the core concept for BHH and associated visitor experience upon which the business case was assessed. The feasibility assessment has identified a potential way forward for the BHH and Berwick Barracks and has been shared amongst the partners for further consideration.

 Jura Consultants was subsequently commissioned in a follow-up piece of work to facilitate a series of extended workshops allowing the core stakeholder partners to discuss key topics identified from the feasibility study to allow the project to advance. These include management and operations (including income and revenue flows), concept development, project costs, funding and impact, and the identification of the next steps for the project.

PROVOST SKENE’S HOUSE

PROVOST SKENE’S HOUSE REDEVELOPMENT – VISITOR MARKET POTENTIAL

Aberdeen City Council in partnership with Muse Developments

Dating from 1545, Provost Skene’s House (PSH) is one of Aberdeen’s few remaining examples of early burgh architecture. For five centuries it has witnessed enormous change, both in its own structure and in the social, economic and political changes with have affected the city. Positioned at the centre of medieval Aberdeen and now at the heart of a significant commercial development across Marischal Square, PSH is uniquely placed to explore the considerable change which has affected the city and its people over the past 500 years.

As part of the commercial redevelopment of Marischal Square being delivered by Muse Developments, Aberdeen City Council (ACC) aspires to revitalise PSH, creating a first rate heritage attraction capable of drawing a greater volume and more diverse range of audiences. Working alongside design consultants, Studioarc, Jura Consultants was commissioned to assess the visitor market potential for the redeveloped PSH exploring the scale of the visitor market, identifying key audience segments which would support ACC’s audience development objectives, and calculating a potential visit number forecast. Our findings draw from extensive consultation performed with both previous visitors and non-visitors through survey research and segmentation analysis pertaining to key target audience groups borne from this. Our study findings directly informed the emerging design proposals and became the basis from which the business case for investment was prepared.

GREYHOPE BAY

GREYHOPE BAY BUSINESS CASE DEVELOPMENT

Greyhope Bay Ltd

Greyhope Bay is located immediately south of Aberdeen Harbour and is a prime position from which to view some of the city’s most iconic visitors – the dolphins. Greyhope Bay Limited has been created to explore the feasibility of creating a world class destination at Greyhope Bay to deliver marine science education to a diverse range of audiences. A wide variety of other facilities and activities will be considered to support the creation of a vibrant and dynamic space contributing to the economic and social development of Aberdeen City and Shire. Jura Consultants were commissioned to assist with the development of the concept and to prepare an outline business case to support the further development of the project.

INVERCAULD ESTATE

STRATEGIC TOURISM REVIEW

The Invercauld Estate

The Invercauld Estate has been in the ownership of the Farquharson family since before 1432, and covers an area of approximately 43,600 hectares (108,000 acres). Jura Consultants was commissioned to undertake a strategic review of the tourism offer in areas within the immediate vicinity of the Invercauld Estate. Specifically this encompasses the settlements of Braemar, Crathie, Bridge of Gairn and Ballater. Our study considers the current tourism offer and growth potential for the area from which a series of development opportunities were identified. Development opportunities available to the Invercauld Estate were a particular focus, the purpose being to position the future development of the Invercauld Estate within a wider framework of development for the area.

Our study was completed in parallel with a separate but related study developing a Masterplan for Braemar. Working collaboratively with the masterplanning consultants ensured that the tourism related recommendations for Braemar were conceived alongside other community-based and commercial development opportunities for the settlement supporting a cohesive and deliverable Masterplan. Our study methodology was based on a combination of desk-based and primary research. We engaged in an extensive consultation process consisting of one-to-one meetings within individuals and organisations identified as key stakeholders and a drop-in session open to stakeholders and members of the local community. During the open drop-in session we shared various development proposals asking the local community for their response. This process ensured that their needs and views were reflected in the proposals, particularly in terms of reflecting the appetite for tourism growth in the rural highland village. The consultation process directly informed the development recommendations which featured in the final study report.

KINNEIL HOUSE

FEASIBILITY STUDY

Falkirk Community Trust

Kinneil House and the surrounding parkland that makes up Kinneil Estate is a complex site of great importance. Kinneil House is A-listed and is a Scheduled Ancient Monument that is managed and maintained by Historic Scotland as a Property in Care. The remainder of the site, owned by Falkirk Council, but managed by Falkirk Community Trust has a number of further assets and linkages to historic events and individuals that are not being fully capitalised upon. These include the Antonine Wall that runs through the site, the links to James Watt who worked in a cottage neighbouring the House, the birth of Bo’ness in the lost village of Kinneil and the natural heritage value and wider landscape setting of the surrounding woodlands. Contemporary developments include the John Muir Way which passes through the site.

Jura Consultants was commissioned by Falkirk Community Trust to complete a Development Options Feasibility Study for Kinneil House to explore potential options for the future of the House, which is both highly significant in heritage terms but also very important to the local community. This work was carried out in parallel to a master plan that was being developed for the wider Kinneil Estate. A range of options were considered with recommendations that included using the eco-museum model, whereby narratives are delivered across an area using a range of methods. The findings included imaginative ways to access and interpret the House which now contains no internal structure along with connections to the Estate. These are still being considered by the Development Trust as part of their planning for future projects.

NATIONAL MUSEUMS OF SCOTLAND

National Museums of Scotland

Jura Consultants has worked closely with National Museums Scotland (NMS) supporting the coordination and development of capital projects across its portfolio. The National Museum of Scotland is now one of the most visited attraction outside London and Jura Consultants worked with NMS to develop a 15 year £80million Masterplan and each phase of delivery.

The Royal Museum Project was the largest phase in the Masterplan transforming the interior architecture of the Museum and enabling the rediscovery and display of NMS’s outstanding Natural World and World Cultures collections. Completed in 2011 the project enabled the display of 100% more objects, created 16 new galleries, enlarged the temporary exhibition space, increased public spaces and increased facilities for learning by 300%. Jura Consultants provided strategic advice and assistance with the development of the Masterplan and prepared an audience development plan to support applications to the Heritage Lottery Fund (HLF). The project secured a grant of £14.8million towards the £44.5million project.

The following phase focused on NMS’s internationally significant Science & Technology and Art & Design collections developing ten further gallery spaces. The project aimed to sustain and build upon the success of the RMP. Jura Consultants assisted NMS with both rounds of the HLF application process. Our role included bid coordination, activity planning and business plan support. A collaborative approach was adopted working closely with key client representatives and also a market research company for in-depth audience consultation. With significant audience development objectives, devising an innovative and engaging yet sustainable programme of activity was key. Following an award £4.85million in June 2014 the completed galleries opened in July 2016.

Most recently, Jura Consultants assisted NMS prepare a Round 1 HLF application for the creation of two further galleries focusing on its world-class collections relating to ancient Egypt, China, Japan and Korea. We provided ongoing advice as well as assistance with the preparation of the application form and supporting documents. Revealing Cultures will complete the Masterplan, attaining a Round 1 HLF pass in spring 2016.

Whilst working on the various phases of the Masterplan, we also assisted NMS to secure HLF funding support for the restoration and enhancement of two Category B listed hangars at the National Museum of Flight, phase two in a transformational development plan for the site. Our role included project coordination, business planning and activity planning. The redeveloped National Museum of Flight opened in 2016 delivering a significantly enhanced, innovative, world-class visitor experience enabling a greater understanding and appreciation of the aviation collections, the hangars and the entire historic airfield site.

Simultaneous to our involvement with the National Museum of Scotland and National Museum of Flight, we also assisted NMS devise a strategic investment programme the overall estate. This programme considered the needs of the buildings and collections combined with funding opportunities for each project, acknowledging funding received to date and ‘funder fit’ of subsequent developments, setting out a road map for capital development across the next ten years

NEW LANARK

DEVELOPMENT STRATEGY

New Lanark Trust

Jura Consultants has worked with the New Lanark Trust on a number of initiatives over the last 5 years. Our most recent engagement was the development of a strategy to secure funding to repair and conserve important buildings within the World Heritage Site. The development of the strategy included consideration and prioritization of all required conservation work to prepare a ‘project’ that would meet the aims of the Trust, the needs of the historic properties and the requirements of funders. Funding applications were lodged in autumn 2013

MAYBOLE TOWN CENTRE

TOWN CENTRE DEVELOPMENT

South Ayrshire Council

Jura Consultants first became involved with Maybole in 2015 as part of a multi-disciplinary consultancy team delivering a Scottish government-funded charrette exploring the development potential of the town. Concentrating on the tourism development potential, Jura Consultants held a workshop session with local business representatives, councillors and members of the local community as well as drop in surgeries throughout the four day consultation and development process.

 Amidst proposals for a now confirmed new town bypass, the charrette process highlighted an opportunity to approach funders for investment into the historic fabric of the town centre, a designated Outstanding Conservation Area. Jura Consultants managed the process of developing two applications on behalf of Maybole Community Council which, in early 2017, resulted in a first round pass of £1.67million with development funding of £329,000 from the Heritage Lottery Fund through its Townscape Heritage programme and a further £1.3 million from Historic Environment Scotland through its Conservation Area Regeneration Scheme (CARS). Jura Consultants hosted public information sharing events, established the priority and reserve projects for the bid, helped to develop a partnership approach between the Community Council and South Ayrshire Council and determined how the bids could best meet the outcomes of funders. Working with a multi-disciplinary team of architect and Quantity Surveyor further development work of the proposals is now taking place and the resulting investment will create a much improved, attractive, safe and sustainable town centre.

 In 2018 Jura Consultants is supporting the development phase of the project and is managing the wider fundraising requirements of the £6million regeneration project. This involves co-ordinating the process of securing an external partnership funding target of £1.2 million from various sources including Scottish Government and a range of smaller Trusts and Foundations.