ENGLISH HERITAGE

REVIEW OF NATIONAL HERITAGE PROTECTION PLAN

English Heritage

The NHPP was designed by English Heritage to be a framework which brings the heritage sector together at a time of constrained resources to work towards shared goals. The current plan expires in March 2015 and English Heritage is currently developing the plan for the next period. To aid the development of the next iteration of the plan, English Heritage commissioned Jura Consultants to manage a comprehensive programme of consultation with the sector. This included developing workshop tools to be used at 13 workshops in 9 locations in England, developing and analysing an online survey and conducting one-to-one interviews with sector representatives. The findings from this process have been used to inform the development of the next plan.

COVENTRY TRANSPORT MUSEUM

COVENTRY TRANSPORT MUSEUM COMMUNITY ENGAGEMENT

Culture Coventry

Coventry Transport Museum received an HLF grant of £4.6 million to help refresh, rationalise and modernise the Coventry Transport Museum’s galleries, creating a world class visitor experience. In addition, the adjacent Old Grammar School will be sympathetically conserved and brought back into use as an exhibition, event and education space. As part of the project a number of existing galleries will be reconceptualised and enhanced and new galleries added. As part of the Activity Plan implementation, Jura Consultants was commissioned to assist the museum with further audience engagement to gather additional visitor input into gallery development ideas and test the current interpretive proposals. This involved discussions with the interpretive designers, a document review and research including an on-street survey, in-gallery interviews and activity workshops with target developmental audiences. A total of 311 people, reflecting each of these audiences, were consulted.

RAF MUSEUM LONDON

FIRST WORLD WAR IN THE AIR VISITOR ANALYSIS WITH AUDIENCE SEGMENTATION

Royal Air Force Museum London

In December 2014 the Royal Air Force Museum in London launched its new permanent exhibition ‘First World War in the Air’ exploring the compelling story of the role, significance and influence of aviation during the Great War. The Heritage Lottery Fund was a key partner in the project providing support as part of its First World War Centenary activity. Evaluating the project, including specifically the profile of visitors engaging with the project, is a requirement by the funder. Jura Consultants was commissioned to perform and analyse in-gallery research with visitors to the exhibition in order for the RAF Museum to fulfil this requirement. In response to the study brief Jura Consultants devised a methodology that would deliver added benefit to the Royal Air Force Museum by producing a tool based on audience segmentation analysis providing more in-depth understanding of audience groups and a tool that can be used to guide and inform future audience development decisions and actions . Visitor consultation was performed via in-gallery surveys conducted over a variety of ‘day types’ in order to ensure a sample representative of the Museum’s population. Sample size exceeded the minimum required for statistical accuracy and the survey included both closed and open questions in order to generate the required level of insight. Outputs of the study included a full report analysing the responses complete with the statistical information required for the completion of the post-project evaluation, and the development of ‘target diagrams’ with supporting narrative describing the motivations, behaviour and profile of segmented audience groups to the exhibition.

MAYBOLE CHARRETTE

MAYBOLE DEVELOPMENT CHARRETTE

South Ayrshire Council

Jura Consultants was part of a multi-disciplinary consultancy team delivering a Scottish government-funded charrette exploring the development potential for Maybole, South Ayrshire. Concentrating on the tourism development potential for Maybole, Jura Consultants held a workshop session with local business representatives, councillors and members of the local community as well as drop in surgeries throughout the four day consultation and development process. Here we explored the key issues facing Maybole’s tourism sector, the potential for tourism development and how these could complement other development priorities participants identified for the town and discussed with other specialists in our team. This concerned areas such as transport, health, housing and recreation and acknowledged the opportunities and constraints each development area posed on the other. The output of the intense consultation programme was the development of an overall development strategy for Maybole within which the recommended tourism strategy was firmly embedded. This was presented to the local community on the final day of the charrette providing the opportunity for immediate feedback and discussion.

REGENERATION CHARRETTES

ABERFELDY, AUCHTERARDER & CRIEFF REGENERATION CHARRETTES

Perth and Kinross Council

Jura Consultants worked as part of a multi-disciplinary team to provide charrettes to the Perthshire towns of Aberfeldy, Auchterarder and Crieff with the aim of allowing the respective communities to articulate their long-term vision for the towns where they live and work. Two charrettes were held in each town, and facilitated the bringing together of a range of stakeholders including residents, local business owners and the local authority to identify critical issues facing the towns and devise strategies for a framework for the future. The first focused on visioning, defining priorities and setting down initial ideas. The multi-disciplinary design team then presented the ideas they had worked on following the first charrette in the second, allowing the community the opportunity to respond and further guide the developing strategies. This produced a clear set of proposals which were incorporated into a final report for each town, which included key initiatives and an Action Plan.

UNIVERSITY OF EDINBURGH MUSEUMS

MEDICAL MUSEUM AUDIENCE DEVELOPMENT STRATEGY

University of Edinburgh

Jura Consultants has been assisting the University devise an audience development strategy for a project which will see the redisplay and reinterpretation of its historic anatomical collections coupled with a new exhibition space exploring 21st Century developments. Tasked with the relatively open brief of demonstrating the added value of the project to the University, the need to devise an audience development strategy quickly emerged from our research. Informed by consultation with key members of University staff, potential programming partners and with external representatives from within the field, our study demonstrated who the project could target and the outcomes it could deliver for participants, the University and the field more widely. Our report demonstrated the opportunity for the project to significantly widen and improve access to and engagement with the University and its collections and has been a key document informing internal decisions surrounding the project’s development as well as supporting funding applications.

HISTORIC ROYAL PALACES

HILLSBOROUGH CASTLE VISITOR MARKET INSIGHTS

Historic Royal Palaces

Jura Consultants were commissioned to undertake a Visitor Markets study for Hillsborough Castle in Northern Ireland. The Castle is the first property managed by Historic Royal Palaces (HRP) outside of London. The study included an in-depth appraisal of the visitor market, as well as quantitative surveys with visitors at the Castle, and non-visitors in Belfast, Republic of Ireland and the rest of the United Kingdom. The surveys were developed on the basis of a review of previous audience research for Hillsborough Castle, and designed so that comparison was possible. The final report included analysis on the basis of HRP’s Culture Segment audience segmentation model, and provided an update to previous research. The combined results provided information to be used in HRP’s Business Plan, Marketing and Communications Strategies, Activity Plan and Outline Interpretation Plan, which in turn will be the foundation for a funding application to the Heritage Lottery Fund.

NATIONAL GALLERIES OF SCOTLAND

CELEBRATING SCOTLAND’S ART: THE SCOTTISH NATIONAL GALLERY PROJECT

National Galleries of Scotland       

The National Galleries of Scotland embarked on a £15.3 million project to redevelop and redisplay the Scottish Collection gallery within the Scottish National Gallery in Edinburgh. Jura Consultants were commissioned to support both the First and Second Round applications to the Heritage Lottery Fund.  A key part of the first commission was to undertake extensive audience research to understand the profile, motivations and needs of both existing audiences and current non-visitors.  This research used a multi-method approach, including face-to-face and online quantitative surveys with visitors and non-visitors, as well as focus groups with existing visitors.  The research informed project development, and here particularly approaches to content and visitor experience, including activity programming. Working in close collaboration with key senior members of staff, Jura Consultants assisted in the preparation of an outline activity plan for the project. Jura Consultants also provided advice on business planning and the application process. Upon receiving  a First Round pass from Heritage Lottery Fund for funding of £4.94 million, Jura Consultants was re-commissioned during the Development Phase of the project to provide evaluation analysis for activities, further research with non-visitors, and formative evaluation of exhibition designs. In addition, Jura Consultants wrote an Evaluation Plan for the project and provided on-going project development support and HLF advice. In June 2016, the project received a Second Round pass from Heritage Lottery Fund for funding of £4.94 million.

ANTONINE WALL

ACTIVITY PLAN AND COMMUNITY CONSULTATION

West Dunbartonshire Council (lead partner)

Jura Consultants led on the development of an Activity Plan complete with an Audience Development Strategy, for the Round 2 submission of a HLF bid for the Rediscovering the Antonine Wall Project. The Wall is Scotland’s largest and most important Roman monument, part of the much larger Frontiers of the Roman Empire UNESCO World Heritage Site which currently includes Hadrian’s Wall and the Upper German-Raetian Limes. The project is designed to increase awareness and understanding of, and engagement with the Antonine Wall, by linking the six management plan partners (Historic Environment Scotland, West Dunbartonshire, East Dunbartonshire, Glasgow City, Falkirk and North Lanarkshire Councils) with local communities across the length of the wall to co-design a series of pan-wall and area specific initiatives, that will be delivered over a three year period, creating direct and indirect benefit to areas adjacent to the line of the Wall and beyond.

 

Jura Consultants conducted an extensive programme of consultation to shape the proposals in response to community and stakeholder interests, through a combination of research techniques, from traditional public consultation events with community groups, individuals and organisations, targeted design workshops with schools, to more creative approaches such as attending events in local High Streets and running creative workshops. In total over 1,250 people were engaged through consultation process and their views served to inform the design of project strands and specific activity ideas.