ARMADALE CASTLE, GARDENS AND ESTATE VISITOR AND ACCOMMODATION MARKET APPRAISAL.
Jura Consultants were commissioned to undertake a desk-based visitor market appraisal, and a desk based accommodation appraisal to inform strategic decisions regarding Armadale’s Castle’s future as a visitor attraction, and additional income generation opportunities. The visitor market appraisal included volume of visitor markets (local, day visitor and tourist), and the patterns of behaviour for each where available. It also included an analysis of competitor and comparator attractions. The market appraisal was used to establish the potential visitor market for the Estate, and to identify critical investment in the visitor experience to achieve the visitor number potential. The forecast also identified the impact of seasonality on the pattern of visitation through the year, and the potential impact on income from admission.
An appraisal of the accommodation market on Skye was also undertaken, with an audit taken of the current provision, and market insights including seasonality used to assess the potential of the proposed new and enhanced accommodation offer at Armadale Estate. Outline income projections were then created for potential development at the site.