WARDOWN PARK MUSEUM REDEVELOPMENT – AUDIENCE DEVELOPMENT COMMISSION
In June 2014, Luton Culture received a First Round Pass from Heritage Lottery Fund (HLF) for the redevelopment of Wardown Park Museum, located in Grade II listed Wardown House set amid Wardown Park, only one mile from Luton’s city centre. In September 2014, Jura Consultants was commissioned to prepare an Audience Development Plan that would provide recommendations to support Luton Culture in preparing an overall activity plan as part of the Second Round application to HLF. As part of the commission, Jura Consultants mapped current audience research undertaken by Luton Culture and identified gaps, and also reviewed and updated a profile of Luton’s communities. Based on this, Jura Consultants led a series of staff workshops and public consultations with target audiences on audience development activities. The final Audience Development Plan included proposals for activities during all project delivery phases and beyond. The plan also provided recommendations for monitoring and evaluation, to support Luton Culture in closing the gaps that had been identified in its audience data capture and analysis, in order to continue to build audience development activities on the basis of sound understanding of audiences.