NORTH BERWICK ARTS CENTRE FEASIBILITY STUDY
North Berwick Arts Centre Steering Group
With an abundance of local arts groups and galleries and its annual Fringe By the Sea festival, offshoot of the Edinburgh International and Fringe Festival, North Berwick has a flourishing and vibrant arts community. Despite this however, there is currently no dedicated arts venue within the town meaning its local residents must travel 20 miles to Musselburgh in order to access a dedicated arts facility. This also impacts upon the quality and extent of arts-based activity that can be offered for visitors during the Fringe by the Sea and year round.
Responding to this, it is the vision of the North Berwick Arts Centre Steering Group (NBACSG) to create an inspiring and exciting purpose built Arts Centre in North Berwick offering a vibrant hub of performance creativity and learning that will appeal to locals and visitors alike. The Steering Group commissioned Jura Consultants to perform a feasibility study exploring the viability of creating an Arts Centre in North Berwick. The study was underpinned by a process including audience consultation (survey and focus group) to explore demand for the Centre, comparator analysis to identify the current benchmark at other arts centres across Scotland, and a market appraisal ascertaining the market potential with respect to target audience segments. The results of the consultation, comparator analysis and market appraisal were triangulated to identify anticipated visit numbers, optimum capacity and performance programme at a North Berwick Arts Centre from which a preferred arts centre model was identified and subjected to feasibility testing. The report concluded with an action plan setting out the way forward for the Steering Group based on the findings of the feasibility study.