CELEBRATING SCOTLAND’S ART: THE SCOTTISH NATIONAL GALLERY PROJECT
National Galleries of Scotland
The National Galleries of Scotland embarked on a £15.3 million project to redevelop and redisplay the Scottish Collection gallery within the Scottish National Gallery in Edinburgh. Jura Consultants were commissioned to support both the First and Second Round applications to the Heritage Lottery Fund. A key part of the first commission was to undertake extensive audience research to understand the profile, motivations and needs of both existing audiences and current non-visitors. This research used a multi-method approach, including face-to-face and online quantitative surveys with visitors and non-visitors, as well as focus groups with existing visitors. The research informed project development, and here particularly approaches to content and visitor experience, including activity programming. Working in close collaboration with key senior members of staff, Jura Consultants assisted in the preparation of an outline activity plan for the project. Jura Consultants also provided advice on business planning and the application process. Upon receiving a First Round pass from Heritage Lottery Fund for funding of £4.94 million, Jura Consultants was re-commissioned during the Development Phase of the project to provide evaluation analysis for activities, further research with non-visitors, and formative evaluation of exhibition designs. In addition, Jura Consultants wrote an Evaluation Plan for the project and provided on-going project development support and HLF advice. In June 2016, the project received a Second Round pass from Heritage Lottery Fund for funding of £4.94 million.