Glenshee Ltd

Jura Consultants worked with Optimised Environments (OPEN) to develop a Masterplan for the development of Glenshee Ski Centre over the next 5-10 years. The study has focused on identifying opportunities for improving the core snowsports offer and opportunities for product diversification enabling extended operations beyond the winter months. As part of our methodology, a number of workshop sessions with the Directors were performed exploring the aspiration for both improvement and diversification. Proposals which emerged from these sessions were then tested with current users through an online survey. This consultation, alongside an in-depth market appraisal, has formed the key evidence base from which proposals were formed and developed within the Masterplan by OPEN. Consultation with stakeholders, including the local planning authorities, has also been a key element of the study which has benefitted from the evidence base provided by Jura Consultants.