HLF APPLICATION SUPPORT, PREPARATION OF ACTIVITY AND BUSINESS PLAN
Aberdeen Art Gallery
Aberdeen Art Galley is the premier cultural destination in north east Scotland and its collections are of international significance, standing and quality. However, the buildings within which this collection was housed were inadequate and failed to provide 21st century standards of visitor care. Jura Consultants worked with Aberdeen Art Gallery to develop proposals for the £30 million redevelopment of the gallery complex. Encompassing the Art Gallery building, War Memorial Hall and Cowdray Hall this transformational project will enhance the physical, interpretive and emotional connections between the spheres of art, heritage and music inspiring a new depth of engagement with and appreciation of Aberdeen Art Gallery’s highly significant collection and heritage.
Our role included preparation of an Activity Plan, a Business Plan, and support to develop Round 1 and Round 2 applications to the Heritage Lottery Fund. A programme of extensive consultation with existing visitors and non-visitors was carried out to support the Activity Plan which resulted in the creation of an innovative activity programme designed to inspire existing and new visitors through arts and music engagement. Audience segmentation analysis was an important aspect of the activity planning process identifying key target audiences from which an engagement strategy was borne.
We also facilitated a number of workshops with gallery staff over the course of the Round 1 and Round 2 application development. Feedback from the consultation process was used to develop and refine the scope of the project so that it meets the aspirations of the gallery and its visitors, while fitting with the requirements of HLF and other funding bodies. We worked closely with the design team for the project to ensure that the capital project responds to the issues identified in the research. The project achieved a Round 1 pass from HLF in April 2013 and successfully secured a grant award of £10 million passing the Round 2 stage in October 2014. The transformed Aberdeen Art Gallery re-opens in 2018