CHELSEA PHYSIC GARDEN

OUTLINE BUSINESS PLAN

Chelsea Physic Garden

Chelsea Physic Garden (CPG) is a Grade I listed garden of international significance. For over three centuries CPG has existed as a centre of study, collection and dissemination of medicinal, herbal and useful plants, continuously evolving and adapting to the changing circumstances of the world around it. Jura Consultants was commissioned to work with CPG to develop an Outline Business Plan as part of a suite of work that together supports a Round 1 Heritage Lottery Fund (HLF) application. The Outline Business Plan explored the organisational, operational and financial implications of the redevelopment project, including its impact on CPG’s sustainability over the longer term. Our methodology included a strategic development workshop with key CPG staff members to consolidate their vision and objectives for the site and explore the implications of this for the project and specifically business model options moving forward.