Masterplanning

Our team are highly experienced Masterplanners and we approach this kind of strategic thinking with a strong visitor perspective, based on our extensive audience development experience, and also with a clear appreciation of the likely operational challenges based on our extensive experience of business planning for the cultural sector. 

Our specific expertise in project development and coordination, audience development, options appraisals and business planning ensures that we take a holistic approach to the Masterplanning process which balances key objectives concerning project ambition, project sustainability and project deliverability in determining the optimum way forward.

In our Masterplanning and other project work we regularly lead multi-disciplinary teams coordinating all key task areas ensuring that all project milestones and deadlines are achieved on time and to the necessary high standard. Strong advocates of working in partnership with our clients, we recognise the importance of client involvement and build regular client engagement opportunities into our methodology. We are experienced working with staff from all departments and levels of the organisation and managing workshop sessions where often conflicting views about current operations and development priorities are raised. We encourage such participation allowing the Masterplan to benefit from staff expertise and to support a sense of involvement and buy-in across the organisation.

Finally, it is pertinent that the Masterplan is deliverable. We are acutely aware of the challenges facing organisations across the sector in obtaining revenue and capital funding. Our vast experience assistingclients to develop applications to major funders and our role as mentors and monitors to the Heritage Lottery Fund ensures that we have an acute understanding of the current funding climate and the expectations of funders. This knowledge is key to determining the optimum phasing of the Masterplan.

We have delivered numerous Masterplans at heritage attractions across the UK including those with a national and international remit such as the National Museum of Scotland and the Royal Zoological Society of Scotland’s Highland Wildlife Park.