Our team are highly experienced Masterplanners and we approach this kind of strategic thinking with a strong visitor perspective, based on our extensive audience development experience, and also with a clear appreciation of the likely operational challenges based on our extensive experience of business planning for the cultural sector. 

Our specific expertise in project development and coordination, audience development, options appraisals and business planning ensures that we take a holistic approach to the Masterplanning process which balances key objectives concerning project ambition, project sustainability and project deliverability in determining the optimum way forward.

In our Masterplanning and other project work we regularly lead multi-disciplinary teams coordinating all key task areas ensuring that all project milestones and deadlines are achieved on time and to the necessary high standard. Strong advocates of working in partnership with our clients, we recognise the importance of client involvement and build regular client engagement opportunities into our methodology. We are experienced working with staff from all departments and levels of the organisation and managing workshop sessions where often conflicting views about current operations and development priorities are raised. We encourage such participation allowing the Masterplan to benefit from staff expertise and to support a sense of involvement and buy-in across the organisation.

Finally, it is pertinent that the Masterplan is deliverable. We are acutely aware of the challenges facing organisations across the sector in obtaining revenue and capital funding. Our vast experience assistingclients to develop applications to major funders and our role as mentors and monitors to the Heritage Lottery Fund ensures that we have an acute understanding of the current funding climate and the expectations of funders. This knowledge is key to determining the optimum phasing of the Masterplan.

We have delivered numerous Masterplans at heritage attractions across the UK including those with a national and international remit such as the National Museum of Scotland and the Royal Zoological Society of Scotland’s Highland Wildlife Park.



National Museums Scotland

Jura Consultants has worked closely with National Museums Scotland (NMS) supporting the coordination and development of capital projects across its portfolio. The National Museum of Scotland is now one of the most visited attraction outside London. Jura Consultants worked with NMS to develop a 15 year £80million Masterplan and each phase of delivery.

The Royal Museum Project was the largest phase in the Masterplan transforming the interior architecture of the Museum and enabling the rediscovery and display of NMS’s outstanding Natural World and World Cultures collections. Completed in 2011 the project enabled the display of 100% more objects, created 16 new galleries, enlarged the temporary exhibition space, increased public spaces and increased facilities for learning by 300%. Jura Consultants provided strategic advice and assistance with the development of the Masterplan and prepared an audience development plan to support applications to the Heritage Lottery Fund (HLF). The project secured a grant of £14.8million towards the £44.5million project.

The following phase focused on NMS’s internationally significant Science & Technology and Art & Design collections developing ten further gallery spaces. The project aimed to sustain and build upon the success of the RMP. Jura Consultants assisted NMS with both rounds of the HLF application process. Our role included bid coordination, activity planning and business plan support. A collaborative approach was adopted working closely with key client representatives and also a market research company for in-depth audience consultation. With significant audience development objectives, devising an innovative and engaging yet sustainable programme of activity was key. Following an award £4.85million in June 2014 the completed galleries opened in July 2016.

Most recently, Jura Consultants assisted NMS prepare a Round 1 HLF application for the creation of two further galleries focusing on its world-class collections relating to ancient Egypt, China, Japan and Korea. We provided ongoing advice as well as assistance with the preparation of the application form and supporting documents. Revealing Cultures will complete the Masterplan, attaining a Round 1 HLF pass in spring 2016.

Whilst working on the various phases of the Masterplan, we also assisted NMS to secure HLF funding support for the restoration and enhancement of two Category B listed hangars at the National Museum of Flight, phase two in a transformational development plan for the site. Our role included project coordination, business planning and activity planning. The redeveloped National Museum of Flight opened in 2016 delivering a significantly enhanced, innovative, world-class visitor experience enabling a greater understanding and appreciation of the aviation collections, the hangars and the entire historic airfield site.

Simultaneous to our involvement with the National Museum of Scotland and National Museum of Flight, we also assisted NMS devise a strategic investment programme the overall estate. This programme considered the needs of the buildings and collections combined with funding opportunities for each project, acknowledging funding received to date and ‘funder fit’ of subsequent developments, setting out a road map for capital development across the next ten years.