AUDIENCE development and activity planning

We have built up an extensive experience of producing successful Heritage Lottery Fund Activity Plans for a wide range of organisations from museums, to parks, heritage sites and galleries. We help to guide clients through all stages of Activity Planning, from exploring all aspects of audience-facing activity and helping to develop and support new innovative methods and means of engagement, to examining how the organisation can best deliver the planned activities. We are proud that our Activity Plans are designed not only to meet the HLF requirements but to work for the client, providing a feasible and practical document that can be used to inform future planning.  

Audience development is a particular specialism of our practice. In this capacity we regularly deliver primary audience research in the form of surveys, focus groups and bespoke consultation with visitors and non-visitors in order to assist organisations to understand their audiences and to determine how to address the specific barriers to participation that they encounter. Drawing a more diverse audience base is the key audience development aim sought by museums, galleries and other heritage attractions across the UK and often a core requirement amongst funders.